Material is the base the box is made from.
Finish is the look and feel added on top.
Rigid board + matte lamination + gold foil.
Packaging specification.
Materials & Finishes
Choose the right paper, board, coating, and premium finish for your custom packaging.
The quick difference.
Base first. Finish second.
Materials.
Choose the right base.
The base material shapes structure, print performance, protection, and how the finished pack feels in hand.
Material
Rigid Board
Best for: Luxury boxes, gift sets, and PR kits
Dense wrapped board with strong structure, crisp edges, and a substantial feel.
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Material
SBS Paperboard
Best for: Skincare cartons and retail packaging
A smooth white paperboard selected for clean folds, detailed print, and polished shelf presentation.
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Material
Kraft Paper
Best for: Natural beauty lines and understated packs
A natural brown or white paper surface with visible fibre character and a grounded look.
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Material
Corrugated Board
Best for: Mailers, ecommerce, and protective shipping
Fluted board that adds cushioning, stacking strength, and protection without excessive weight.
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Material
Cardstock
Best for: Folding cartons, sleeves, and inserts
Versatile solid stock for compact structures, accurate scoring, and detailed brand graphics.
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Material
Specialty Paper
Best for: Premium wraps, sleeves, and tactile details
Textured, pearlescent, or coloured paper that adds character before any premium finish is applied.
Explore material →Finishes.
Shape the look and feel.
Use finish selectively to protect the surface, add contrast, or create a tactile brand moment.
Matte Lamination
Effect: Smooth, low-glare surface
Best use: Modern skincare and minimalist cartons
Gloss Lamination
Effect: Bright, reflective colour
Best use: Vibrant graphics and retail impact
Soft Touch
Effect: Velvety, tactile surface
Best use: Luxury boxes and premium launches
Spot UV
Effect: Selective high-gloss contrast
Best use: Logos, patterns, and focal details
Gold Foil
Effect: Warm metallic highlight
Best use: Prestige branding and gift packaging
Silver Foil
Effect: Cool metallic highlight
Best use: Clinical, modern, and clean branding
Embossing
Effect: Raised tactile detail
Best use: Logos, monograms, and key graphics
Debossing
Effect: Recessed, understated detail
Best use: Refined wordmarks and subtle branding
Window Patch
Effect: Clear product view
Best use: Retail cartons that benefit from visibility
Aqueous Coating
Effect: Light protective sheen
Best use: Everyday cartons needing scuff resistance
Recommended combinations.
A practical starting point.
These combinations provide a clear direction before artwork and specification review.
Luxury Cosmetic Box
Rigid board + soft touch + gold foil
Skincare Carton
SBS paperboard + matte lamination + embossing
Shipping Box
Corrugated board + kraft finish + printed logo
PR Kit
Rigid board + magnetic closure + foil stamping
How to choose.
Start with the job.
Luxury
Choose rigid board with soft touch, foil, or both for a substantial presentation.
Eco-Friendly
Start with kraft or corrugated options and keep finishes simple and material-aware.
Retail Shelf
Use SBS paperboard with spot UV or foil to create contrast without overloading the design.
Shipping Strength
Choose corrugated board around product weight, dimensions, and the protection required in transit.
Artwork & print compatibility.
Prepare finish-ready artwork.
Some finishes need properly prepared artwork files. Foil, embossing, debossing, and spot UV may need separate artwork layers.
Final finish availability depends on the material, artwork, quantity, and production method, and is confirmed during specification review.
Custom guidance.
Not sure which material or finish fits your packaging?
Share your product, box type, quantity, and design idea. We'll help choose the right material and finish.
- 25% OFF first-order savings can be included.
- Free in-house design support is available.
- Fast turnaround, 7-day delivery, and free shipping can be reviewed during quoting.
